Guanaco sandwich board/a-frame rear design.
Guanaco sandwich board/a-frame front design.
A strong emphasis was put on Salvadoran culture, a mixture of indigenous and modern aspects molded together to create a tropical theme that was not to be confused with Mexican. The resulting visual design was strong not subdued with bright colors and a distinct logo. This created an appealing lively package that helped facilitate the telling of Guanaco Truck and its Salvadoran culture.
